PRESS RELATIONS
Press relations can be developed as a spearhead and as a major component of a public relations programme. It serves to promote a company through the editorial columns of appropriate publications, enhances the company's image, and results in a quantifiable boost to business.
A well organised press relations programme is a cost-effective marketing tool. Properly researched stories prepared by our in-house editors on an organisation's activities and services will gain wide coverage in a variety of publications, particularly the all important business journals.
A comparison between the cost equivalent amount of impact through bought-space advertising will reveal the financial benefits of press relations.
Editorial coverage carries greater credibility.
Contract or product announcements illustrate how confidence of major customers can be generated in the company, and specially written product reports which are issued to journals with carefully taken photographs - illustrating specific points outlined in the text - serve to emphasis the high degree of a company's professionalism.
Any programme of activity is designed to gain further penetration into existing and potential markets, and the editorial announcements will include important background material on the experience and expertise of the organisation which has resulted in any success to date. And it is all designed to influence potential customers.
There are occasions where information exclusive to one journal is justified, and further, considered necessary. This can therefore take the form of a specially arranged interview with, for example, the company's Managing Director or President or other officers. There are many such options availablr to any PR professional.
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An ACMEBROADC@ST edge
For clients seeking a polished presence in this the world of the Worldwide Web, the role of ACMEBROADC@ST is simple and clear: We provide to a well-defined market sector the services, the people and the technology required to generate cutting edge, customised commercial web sites and the full range of services to enable any company to offer or achieve what they wish utilising their own customised site.
Where appropriate, we host, update and maintain ACMEBROADC@AST customised sites on behalf of our clients.
We provide off-the-shelf web domains and sites for companies who wish to sell, to innovate, to communicate or impress, and who need first class representation on the Web. We register, host, design and maintain such sites as well as design web consoles and skins.
Working with hardware and software suppliers, we also recommend appropriate systems and technology where required, to maximise efficiencies and client use and leverage their presence on the Web. Where appropriate, we assist in the financing and distribution of such hardware and software to client companies.
We encourage clients to establish Web departments (WEBDEPOTS), folded into the existing conventional marketing and sales efforts, and recommend appropriate skilled staffing levels and system upgrades. We supply the services and skills of the best-qualified Webmasters and operations staff either on contract, or on a direct recruitment or placement basis under appropriate commissions.
We also assist in the design of multi-level marketing strategies using the Web, for second level clients. (First level clients are clients for whom we are designing sites and access. Second level clients have already completed this phase with our help or independently. Multi-level marketing incorporates e-commerce or direct sales, business-to-business, product support and customer support et al.)
We provide the highest standards of customer support and cutting edge technological standards designed to keep our clients at the forefront of the information, B2B, e-trade revolution in accordance with their identified objectives and respective budgets.
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YOUR OWN PUBLISHED MARKETING MEDIA
The advantages of our digital age mean that after publishing a newsletter for example, the content can also be uploaded to the client website and with the right mailing list, a newsletter provides an important 'tool' in promoting the desired message to a selected readership.
It must have a strong design and impact to project the positive image desired. We offer this in conventional printed newsletters and FLASH compressed content format which can be transferred as multimedia presentations worldwide via e-mail.
CORPORATE BROCHURES
Another important and vital 'tool' to assist salesmen is the corporate brochure. Frequently this is a potential customer's first introduction to the company. Consideration should be given whether to make it bilingual or two separate versions.
With careful design, a bilingual version will be more cost-effective and can be used by all companies in any group.
ACMEBROADC@ST produces conventional multi-page colour brochures and FLASH electronic brochures™ which can be compressed on a floppy diskette with sound and other multimedia features, and then be delivered direct to any customer or prospect anywhere in the world as a full multimedia presentation, via e-mail.
This very useful innovation is typical of the tools we bring to our clients enabling communication of your ideas, products and services in real time in the real world.
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THE END IS NEAR...!
Have no fear, the Web is your opportunity to profit from change! Imagine a world where perhaps millions of small companies and their directors are faced with a revolution in business promotion and marketing which will change our lives forever. Owners and mangers of smaller enterprises may know little or nothing of the World Wide Web or what it means to them, or they may have learned enough to know that to survive in business they must participate in this technology-driven revolution or risk failure and disaster. The new paradigm created by the World Wide Web has engendered such a world, and smaller companies are often paralysed by the fact that they have enough to do already just to survive and grow their businesses in the conventional world of business. Yet suddenly they are expected to know how to cope and how to respond to what are very new challenges in embracing the Web, knowing that if done properly, the Web could present major new opportunities to grow and to profit. Fear of change is compounded by personalities closely involved in the rapid evolution and development of the Web who are quoted almost daily on their views of how the new Web-based marketing and sales environment will change the world of business and commerce. In December 1999, Andy Grove, president of Intel said: "If by 2005 a company is not established on the Internet and doing business on the Web, it will no longer be in business." Statements like these are well intended, but keep many businessmen awake at night considering the implications for their own companies, because small and medium-sized businesses often do not have the expertise, the facilities or the staff to manage this critical transition to e-commerce and other innovations, and often can not afford to make the transition as early as they would like. Many do not even know how or where to start. ACMEBROADC@ST is a one-step service organisation ready to facilitate entry to the world of e-commerce, business-to-business sourcing and sales, product marketing, sales promotion and customer servicing, by applying the technology and skills to enable clients to rapidly access and capitalise on the new opportunities available through the Web. Our function is to assist our clients to take advantage of this very real social and business revolution, in order that they benefit accordingly - and can sleep at night. The changes ahead wrought by this quiet revolution will be swift and fundamental, altering the world and how it goes about its business. But those changes need not be expensive or complicated or frightening. Our job is to help you manage the move sooner rather than later so that you might profit from change. Talk to us. We are not afraid.
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THE WORLD OF ACMEBROADC@ST
Our services are conceived, developed and designed using digital technology and the best marketing brains available... for a world that has no borders and no limits to the imagination where sales promotion is the mission!IF YOU CLICK ON THE GLOBE ABOVE, YOU WILL GO DIRECTLY TO OUR PARENT COMPANY BANGKOK BASE'S SITE WHICH SPECIALISES IN LEGAL LOGISTICS IF SETTING UP BUSINESS OR SETTLING IN THAILAND.
CLICK on this text to contact the ACMEBROADC@ST mothership for the full range of our digital media services...music, film, photography, talent!
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